Sun, 16 Dec 2018


Consumer Ecosystem

Token symbol INS
Platform Ethereum
Type ERC20
Token price 1 ​ETH ​= ​300 ​INS
Tokens for sale 30,000,000
Accepting BTC, ETH, LTC, Dash, Fiat
Hard cap 20,000 ​ETH
Hard cap 60,000 ​ETH
Distributed in ICO 60%

About INS

INS is really a decentralized ecosystem that facilitates the order fulfillment process and enables manufacturers to hitch it, publish their products to buy, carry out promotion and loyalty campaigns, and obtain feedback from consumers, enables consumers to order those products and vote for new products and manufacturers. The INS ecosystem is validated by consumer interest and also has received strong support from manufacturers.

In the INS Platform, every manufacturer controls product pricing and listing. The Platform aggregates all orders and sends requests to manufacturers who deliver products to smart distribution centers. Professional pickers at distribution centers collect orders and pass them to be able to couriers. Couriers deliver orders to customers.

The most role from the INS usually is to develop the open source technology required for running the decentralized ecosystem and create an efficient model to incentivize all participants.

The INS token is that the only means of exchange for handling feature-rich & consumer-oriented marketing, bonus and discount campaigns inside the INS ecosystem, and likewise function perhaps one of the currencies for buying and selling products.

This project will disrupt the existing grocery retail industry and turn to be a brand new standard driving accelerated adoption and massive usage from the INS token.


All payments received for INS tokens in connection using the INS token sale will certainly be held in escrow inside a multi-signature wallet. Keys will remain using the INS team and NSP, global legal provider. Established in 2006, Nektorov, Saveliev & artners (NSP ) targets providing legal actions to take corporate clients under Russian and foreign law, their regions of expertise include but aren‘t limited to : digital economy, wealth management, banking and investments.

The problem

Global grocery retailers have acquired a dominant market share and high concentration. They‘ve increased influence over manufacturers and consumers and subsequently limit consumer choice and command control over pricing. Manufacturers happen to be forced to optimize to the retail supply chain, not quality, and spend 17% of the costs on trade marketing directed on retailers and wholesalers, not consumers.

The INS solution

The only real global decentralized online manufacturer-to-consumer platform, enabling consumers to purchase from manufacturers without having the intermediation of retailers, powered using a self-regulating community of consumers and manufacturers. Our smart contracts enable manufacturers to operate bespoke loyalty programs and reward their customers in INS tokens.

How the INS ecosystem will work

All manufacturers can list and sell products straight to consumers, gain customer feedback and reward loyal customers. Blockchain and smart contracts are used in order to make the supply chain more efficient, trims costs, and power loyalty programs.

The INS ecosystem is planned to become deployed inside the largest cities worldwide with the required infrastructure to really make it operational.

Supply ​chain ​inefficiencies

High distances between manufacture and consumption. The average meal in the US travels about 1,500 miles to get from farm to plate. This problem is relevant for many countries and leads to acute financial and ecological consequences with significant adverse impact in the long-term. Food miles, the distance food travels from the place it has been grown to where it is ultimately consumed or purchased, increase significantly when buyers import food from other parts ​of ​the ​country, ​region ​or ​world.

Waste in various areas of the supply chain. In distribution centers and on grocery store shelves, food is being wasted. Every night, some perishable items must be thrown out. According to a recent survey, 400 million pounds of food is served by supermarkets, yet nearly a third of it is wasted annually. Unfortunately, current retail systems are designed to reduce stock-outs rather than measure and manage food waste. Therefore, managers optimize to ensure food is left ​over ​on ​the ​shelf.

INS will decrease food miles, enabling consumers to unimpededly access local manufacturers, including farmers. INS will implement the effective "pull" system to ​reduce ​inventories ​and ​out-of-stocks ​that ​would ​decrease ​the ​food ​waste.

Trade ​promotions ​are ​ineffective, ​costly ​and ​outdated

Grocery manufacturers spend up to 17% of their sales on trade promotions. Trade promotions comprise a growing category of manufacturer expenses directed to wholesale and retail distributors rather than to consumers. Manufacturers spend more than $500 billion on trade promotions annually , and according to some reports 66% of that spend generates negative returns ​and ​leads ​to ​higher ​grocery ​prices. INS is targeting to replace trade promotions with a more personalized, direct and efficient marketing, thus driving grocery prices down and facilitating the effective ​direct ​interaction ​between ​manufacturers ​and ​consumers.

  • 60% Token Sale contributors
  • 20% Reserve Fund
  • 15% Team
  • 5% Advisors, early supporters, bounty

Start in 04-12-2017
Ended in 25-12-2017

  • Peter Fedchenkov - Co-Founder & CEO
  • Dmitry Zhulin - Co-Founder & Strategy
  • Dmitry Khovratovich - Blockchain & Smart Contracts
  • Maria Lapuk - PR
  • Michael Schmidt - US Expansion
  • Paul Yakshankin - Technology
  • Fedor Lisitsyn - Manufacturer Relationships
  • Prabhakar Reddy - Growth Advisor
  • Moe Levin - Advisor
  • Ilya Perekopsky - ICO
  • Eyal Hertzog - Product Advisor
  • Michael Terpin - Advisor
  • David Wachsman - PR Advisor
  • Rawi Abdelal - Academic Advisor
  • Sebastian Stupurac - Community Advisor

  • Q2 2017
    INS concept created
  • Q3 2017
    INS supported by world-known manufacturers - Unilever, Mars, FrieslandCampina, Valio, Reckitt Benckiser
  • Q4 2017
    INS to conduct an ICO
  • Q1 2018
    Development of the INS Platform
  • Q2 2018
    Development of the INS consumer & fulfilment apps and interfaces
  • Q3 2018
    Development of the supplier SDK
  • Q4 2018
  • 2019 AND BEYOND
    Geographical expansion and growing the ecosystem


Bitcoin Talk : Maiyah Link

ETH : 0x5620C0851d58Fd55a411dAdeb17c83DBB8E61b29