Papyrus is a fully comprehensive and highly scalable decentralized ecosystem for digital advertising which radically improves programmatic advertising stack to provide efficient, transparent and mutually beneficial environment for users, publishers, advertisers and decentralized application (dApp) developers using blockchain architecture.
The project was first conceptualized in January 2017 and has been funded to date by $1 million from private investors. Papyrus aims to develop a disruptive digital advertising platform using a constellation of integrated technologies that will transform and unite the entire digital advertising market in a single, comprehensive solution that offers unmatched transparency, security and cost effectiveness.
How Does It Work?
These are the basic elements and technologies Papyrus uses:
1. Ethereum blockchain and smart contracts.
2. State channels network for transactions performance scalability.
3. Secure and scalable decentralized data storage for event logs.
4. Blockchain identity and reputation management systems.
5. Decentralized real-time-bidding (RTB) protocol based on OpenRTB.
The architecture of Papyrus consists of 4 layers. Components of each layer are developed by the Papyrus team as open source software for the ecosystem growth and adoption.
The Papyrus AdTech Infrastructure layer includes all components required to establish a complete digital advertising cycle within the Papyrus ecosystem and to create gateways with traditional adtech systems.
Users are able to create precise policies to control what ads they see and what data they share with advertisers.
Advertisers have to focus on enhancing the user experience. No more inappropriate ads and malvertisements.
Users participate in fair sharing economy where they are instantly compensated for their data and responding to advertising.
Ad-based dApp economies
Seamless merge of ad monetization and dApp value economies allow developers to build new generation dApps which utilize ad rewards.
Growth for dApps
dApp developers can instantly promote their applications and token offerings using consolidated user base of existing dApps.
Even traditional web and mobile publishers can leverage benefits of instant payment settlements and additional advertising demand.
High quality traffic
Decentralized reputation and antifraud solutions within ecosystem protect advertisers from non-human and fraudulent traffic as well as ensure brand safety.
All advertising data is securely stored in blockchain and decentralized storages enabling traceability of all operations and eliminating fraud within intermediary chains of ad buying.
Low technology costs
Transparent environment with real-time advertising payments significantly reduce technology costs comparing to complicated traditional adtech solutions.
80% will be sold, 20% will be allocated for advisory.
80% are distributed as:
50% will be used for Papyrus ecosystem marketing and promotion, hiring business developers and community managers in different regions around the globe, as well as in building relationships with expert advisors and companies from the advertising and blockchain industries, including making pilot integrations with ad networks, DSPs, SSPs, antifraud vendors and other ad market players.
25% will be used for research and development, including the hiring of development team employees.
5% will be reserved to cover infrastructure costs, such as hardware
and office expenses.
5% is reserved for legal costs and counsel.
15% is reserved for motivation schemes for early project supporters and the project founding team.
Alexander Shvets - Product director
Leonid Eletskih - Technology Evangelist
Elena Obukhova - Communications Director
Tanya Krishtopa - Product Manager
Thomas Hulbert - Ecosystem Evangelist
Andrey Vlasenko - Lead Software Engineer
Alexander Kholodov - Lead Software Engineer
Alexander Telegin - Mobile Software Engineer
Igor Sokolov - Blockchain Engineer
Andrey Lyubimov - Research & Analytics
Aleksei Pupyshev - Mobile Software Engineer
Leonid Baranov - Lead Software Engineer
Vitaly Bubyakin - Frontend Developer
Vyacheslav Trofimov - Frontend Developer
Liza Solyanina - Graphic Designer
Ekaterina Bezverkhaya - Web and Graphic Designer
Shamil Valishev - Digital Marketing Manager
Nikolai Avramov - PR & Community manager
Idea of the Project
Initial Team Assembled
White Paper Realeased
Prototype, Token Pre‑Sale
Integrations with ad market players, Token Sale Phase 1
Papyrus Protostar Release Testing
Papyrus Protostar Release
Papyrus Uprise Release
Papyrus Equilibrium Release