Existing social media networks give users the impression that they are in full control of their data, however, it is actually those companies providing those services that have sole authority over a person’s information.
People, without even blinking an eye, sign and agree to privacy policies that give these companies the power to use this data in any way they see fit. This is a huge detriment to personal privacy and has increased the desire of social media users to take back the authority to their own personal data and how it’s distributed. There’s also nothing stopping them from using this information for their own financial advantage.
There’s a whole host of privacy issues when it comes to the major social networking platforms.
Facebook, as most are already aware, has a license granting them the authority to use a person’s content any which way they want to. Not a fan of how they operate? Feel free to deactivate the account, however, keep in mind that solely deactivating an account also doesn’t fully erase that data that’s already been stored on their servers.
Twitter analyzes a person’s tweets, retweets, locations, etc. so that it can build a personal profile to better serve ads. This seems normal because most social networks that allow for advertising have this function but, keep in mind they use that “Tweet” button on all websites to track web history and see where we’ve been.
The popular platforms’ end goal is to collect information, behaviors, and interests of their users in order to monetize that data and they’re never 100% transparent on how they use this knowledge. This is usually done in the form of some sort of advertising and since it is essentially their money maker, they guard the data and the secret sauce to how they collect this information very heavily.
Most of the social network platforms also suppress creativity through censorship and restrictions. Look at China and their Great Firewall as a prime example. Criticize government or any person or institution these platforms are affiliated with and things get censored through deletion of content or profiles.
When platforms like Facebook and Twitter become the public’s thought police, free speech and expression becomes a fairy tale and fake news and inaccurate information rise up from the cracks. This is not an accurate gauge of true social opinion as the information is slanted to what someone wants everyone to believe is true or important.
These centralized networks like Google and Facebook and a handful of other corporations control large flows of data on the internet as well as our private data because each becomes a single entity that manages account access and what gets shared publicly or privately. The online social networking experience is more than just connecting personally, it’s also about the interaction with the pages people have created.
So, how can a person not become a data point or a monetization asset for these companies while still being able to utilize the full benefits of social media?
The lack of privacy and the desire to control how their data is being used and distributed has produced these new social media platforms that are decentralized. They’re all aimed at providing a solution to all the issues of the current social platforms in the form of privacy, censorship, and control over the content created.
Recently, there has been hype surrounding cryptocurrencies and Blockchain technology, but what does that mean to the person that’s not familiar with these terms?
How does having a decentralized social network platform benefit the end users and why will these platforms be successful in the future?
In a nutshell, a successful decentralized setting gives the users control of three main aspects: privacy, ownership, and dissemination. All of which are stripped away when using any of the mainstream platforms.
Users will be able to choose who to show the content to and be able to set their own restrictions while determining how and where it gets distributed. They’ll also have full control of their private data. No more storing it on centralized servers and losing it when these servers go down or when their security gets breached.
Most importantly, these platforms can run independently without a central authority imposing its own interests in human social interaction. The user gets back control of their private data, and the freedom of speech and expression is restored without the fear of censorship or backlash.
Another aspect to a successful, decentralized platform is the ability to fairly compensate its users for contributing value to the community.
Think about the mainstream platforms that are currently being utilized. Do they recognize key contributors and reward them accordingly?
The answer is a resounding ‘NO’.
The centralized social platforms are in it to pay themselves. They sell users’ private data, users’ content, and serve users endless advertisements while key contributors get nothing. That is far from a reasonable tradeoff.
There is a handful of options available and some have a viable product ready and some are still in development. At the moment, most are slow, small and costly and vary with their structure and approach to social media.
Once the market adopts a viable architecture and strategy and there is a mass transition, the mainstream social platforms need to be on watch because users will demand that their social networks be more democratic, rewarding, and free of the underlying interests of these corporations.
Sapien is setting the bar high and democratizing social media giving the users back control of their privacy and control of the content they post. It’s a solid example of a decentralized social media platform as it is a highly customizable, democratized social news platform capable of rewarding millions of content creators and curators without any centralized intermediaries. It uses, SPN, an ERC-20 compliant cryptocurrency that incentivizes quality content, powers all platform functions, and serves as the backbone of the tokenized economy.
The utility of the SPN token is very unique in that it gets most of its value from its ability to distinguish high quality content. Contributions are evaluated throughout the network, accumulating a domain-specific reputation score where it will mitigate trolling and reduce the spread of fake news. Content creators and curators will receive payouts for content that has quantifiable value. Users will also be able to tip one another for posts and comments.
Sapien is creating a truly autonomous social network by giving SPN token holders a voice in organizational decisions, feature developments, and marketplace rewards. The goal is to foster a passionate, engaged community that evolves over time and establishes a global reputation network on integrated platforms to fight fake news anywhere.
The team currently has a live beta available for testing some of the key features before moving it onto a truly decentralized network. You can register here and interact with the platform and let the team know of any feedback you might have.
As people become more cognizant of their privacy and their own personal data, decentralized social media platforms will play an important role in the future of human interaction. It will give the users back their control. They’ll get a true gauge of social opinion through free speech and expression and the full authority of how their data and content is shared and distributed. Sapien is looking to accomplish this using a reputation system that rewards content creators and curators for quality content and also allows its users to help determine the direction of the platform.
|Price||1 ETH = 4000 SPN|
|Soft cap||50000000 SPN|
- Latif Nathani - Product & Marketplace
- Christian Ferri - Blockchain & Investor Relations
- Gregory Berkin - Business & Marketing Strategy
- Mihaela Ulieru - Blockchain Expert
- Raghu Bala - Media Expert
- Adnan Javed - Blockchain Advisor
- Ankit Bhatia - Co-Founder and CEO
- Robert Giometti - Co-Founder and CPO
- Matias Dorta - Marketing Strategy
- Stefan Ionescu - Lead Solidity Dev
- Aurélien Nicolas - Security Expert
- Christopher Lee - Branding & Community
Idea behind Sapien conceived and development begins
- Quarter 1, 2017
Private beta launched with integrated chat and voice channels
- Quarter 2, 2017
Transition from an end-to-end encrypted platform to Blockchain application
- Quarter 3, 2017
Complete SPN white paper and begin Ethereum smart contract development
- Quarter 4, 2017
Launch testnet faucet and showcase token in Sapien
- Quarter 1, 2018
Token Sale Phase #1 and implement payouts for creators and curators
- Quarter 2, 2018
Increase brand awareness and begin porting Sapien platform to a DApp
- Quarter 3, 2018
Token Sale Phase #2 and revamp UI/UX for crypto novices
- Quarter 4, 2018
Ramp up marketing efforts; acquire 10k new users per month
- Quarter 1, 2019
Build infrastructure for Democratized Autonomous Platform
- Quarter 2, 2019
Roll out decentralized marketplace, premium content and features
- Quarter 3, 2019
Open developer platform to third-party applications and integrations
- Quarter 4, 2019
Optimize platform to scale and add 1M new users per month
- Quarter 2, 2020
Tokenize user data and extend token use to other websites
- Quarter 4, 2020
Add 10 million new users per month